If what Rifkin suggests is true, this revolution, and the sharing economy that fuels it, will introduce massive changes for both consumers and creators of the goods and services that keep the wheels of our industrial economy turning. The Sharing Economy Originating in 2008, the term “sharing economy” is certainly not new,2 nor are the various economic models that help describe what is generally known as collaborative consumption.3 This describes a market where a participating entity is both a producer and a consumer of goods and services and where ownership of the goods or services is not a requirement for using them. The growth of the internet and peer-to-peer technologies (and businesses built on top of both) has accelerated the growth and consumer adoption of these markets and has put the sharing economy phrase into the popular lexicon